Search Engine Optimisation (SEO) is the way of expanding the quality and amount of site traffic by expanding the visibility of a site or a site page to clients of a Search Engine. Search Engine Optimization refers to the improvement of organic search results and excludes direct traffic/guests and inorganic search results.
Following are some Search Engine Optimization techniques that can help you in promoting your business/ website:-
1) Compose content that has at least 700-800 words.
The first and foremost technique to attract traffic on your website is to produce high-quality content. Content is the most important factor to improve your Search Engine Optimisation (SEO). To improve your rank on the search engine results page you should write descriptive blogs/ articles. Your posts should be to the point and easy to read.
Avoid the use of jargons so that your content becomes easy to understand. Try to give a deep explanation of the topic where ever possible. Try to write your articles of at least 700-800 words so that your blogs/ articles are not too short. But that doesn’t mean that Content length is everything. A shorter blog post that’s higher quality will still outperform a longer, low-quality post.
2) Advertise/ Post on social media.
In today’s world, most people have social media accounts. According to a survey people spent 7-8 hours per day on social media. Due to which social media is a great platform where a website/ business owner can promote his/her business and attract more traffic by using various social media marketing tools.
Using various social media marketing tools like Facebook ads, YouTube ads, linked in ads, etc. A business can build its online presence. Using Social Media a website/ business owner can target a specific audience group depending on the characteristics of their products/ services. SMM further helps in reducing marketing cost and building a brand name on the internet.
3) Enhance your site to be mobile-friendly.
Nowadays the number of mobiles and tablets are increasing day by day. People spent most of the time surfing the internet on their mobiles only. So to improve the SEO of your website you should make your website mobile friendly and easy to load.
You can make your website mobile-friendly by choosing a font size that is easier to read on mobile devices as well as desktops. Here are some steps can help you in making your website mobile-friendly:-
- Make Your Button Sizes Large Enough to Work on Mobile
- Use Large Font Sizes
- Compress Your Images
- Regularly Perform Mobile Testing
4) Improve the user experience.
You can enhance/ improve the user experience by providing them good quality content. This can be done by improving the readability of your post. Readability is an important factor that should be kept in mind while writing/ publishing a post for the website.
The following points can be considered to improve the readability of a post:-
- Try to mix up the sentences that use symbols, text, etc. while forming a sentence
- Make sure that the sentences are not too long
- Put headings as well as subheadings wherever required
- Try to keep the sentences short
- Paragraph length should be short
5) Concentrate on Metadata.
Metadata is a set of data that describes and gives information about other data. There are 3 types of metadata:-
- Descriptive Metadata
- Structural Metadata
- Administrative Metadata
Metadata is basically the structure of the snippet i.e. how your website will be shown in the search engine results page. Metadata includes your Post title, Post Uniform Resource Locator (URL), and the description of your post which will be shown as a snippet on a search engine results page against a search query entered by a user. Metadata is a part of search engine optimization and it helps in attracting more traffic.
6) Rely on the available SEO Tools.
If you are a beginner and you don’t know how to improve the search engine optimization of your website you can take the help of the available SEO tools. The SEO tools perform an analysis of your post and find out the mistakes that can have a negative impact on the website’s/ post’s SEO.
These SEO tools provide you an analysis of your post’s readability your metadata. It provides an insight into what is wrong in your post and it also provides solutions to overcome those problems.
Following are some examples of SEO tools:-
- Yoast SEO
- SEO Press
- All in one SEO
- Smart Crawl SEO etc.
7) Link building.
Link Building is one of the most important techniques of Search Engine Optimisation. Link building refers to the backlinks of your website. The backlinks of a website can increase if the other website owners provide a link to your website in their posts.
Google confirmed that links are the #1 ranking factor and said: “Ranking without links is really really hard.”
The Google Core Algorithm is based on links, and that hasn’t changed since the inception of Google.
Backlinks help a website owner to attract more traffic through other websites which further helps in improving the SEO of the website. Backlinks can be built by referrals, giving a testimonial, asking for backlinks, etc.
8) Concentrate on local SEO optimization.
Local SEO refers to the listing of your business on the google maps. If you are a business owner who provides products and services and have a store/ office then you should register your business on Google maps which will help in attracting local traffic.
Local SEO can be established by registering your business on Google my Business. Local SEO helps in attracting offline and online traffic as well as building more customers.