In today’s world, people spend almost 7-8 hours of there time with their mobiles, tablets, desktops, etc. So, digital marketing has become an important part of businesses around the globe. So, it is important to know the various types of digital marketing.
With the help of digital marketing, a business can capture a large market share. As a result of which many corporate giants are shifting from traditional marketing techniques to digital marketing techniques.
How Digital Marketing can help in promoting your business?
Digital Marketing is a must for every business in today’s time. Digital Marketing can not only help a small business to get recognized in vast geographical areas but it can also help large businesses to expand their operations at a faster rate.
Building an online presence can help your business to reach its customers in the comfort of their home. According to a survey Businesses with an online presence were able to generate higher sales than the businesses with no online presence. Digital Marketing can also help in driving traffic to your brick and mortar stores.
Also, Traditional marketing requires a large marketing budget whereas digital marketing is much more economical than traditional marketing and it has proven to be more effective and customer-focused than the traditional techniques of marketing.
Following are the 8 types of digital marketing that can be used by the businesses to stay ahead of their competitors:-
Content marketing refers to the creation of valuable, consistent and relevant content. Which helps the publisher or marketer in attracting a specifically targeted audience. A content marketer should be a good storyteller as content marketing requires attracting the attention of potential customers.
Content marketing helps in providing valuable solutions to the issues of the customers. Content marketing requires the marketer to present the features, specialty uses and description of a product in such a manner that is appealing to the potential customers. The success or failure of your product depends upon the quality and not the quantity of the content.
Email Marketing is a form of digital marketing where a marketer sends various emails to its subscribers or customers. These emails usually include information about the product or service that is provided by the seller, addition of new products or services, an invitation to take a survey regarding a particular item, invitation to provide their suggestions or an invitation to subscribe to their newsletters, etc.
Email marketing is done to target a specific group of audience. To keep them updated about the recent events or products of the marketer. Email marketing is an efficient and effective way of spreading awareness about a company/firm.
Search Engine Optimisation (SEO)
Search Engine Optimization (SEO) is the process of making a website/ webpage in such a way that it becomes easy for a search engine to find, crawl, index and categorize it. A website with a better SEO is most likely to attain higher ranks among all other websites or to appear on the first page of search engine results pages. A better SEO can attract more traffic to your website.
Search Engine Optimisation allows you to submit the site’s data for crawling and indexing which can help in listing or showing your website as a result of a query entered by a user.
To know more about SEO or Search Engine Optimization techniques click here.
Social Media Marketing
Web-based social networking Marketing is a type of advanced showcasing in which the advertiser attempts to advance his/her item on different web-based life stages like YouTube, Facebook, Twitter, Instagram, Pinterest, and so forth. Web-based social networking Marketing causes the advertiser to pull in new guests and to keep the returning guests refreshed about the business.
The social media marketing helps in promoting a business and it also helps the business to be in touch with the customers. Through social media platforms, a business can get immediate feedback from its customers and it also allows the users to feel a sense of personal touch which further helps in creating loyal customers.
Search Engine Marketing (SEM)
Search Engine Marketing is a form of internet marketing in which a business tries to promote its website/ webpage with the help of paid advertisements i.e. a website owner pays a certain sum of money to the search engines in order to show their website on top of the search engine results pages. The search engine after the payment of the amount shows the website on top of the SERP’s.
This type of marketing is used when a website owner wants to attract a large amount of traffic to his/ her website in a short period of time.
An affiliate is a small business body or an organization that is related to a bigger/ larger organization. An affiliate program is a program where a website/ webpage/ business owner hires an affiliate to promote his/ her business on the affiliate’s website/ webpage. For promoting a website, product, business program an affiliate gets a certain amount of money in return.
The affiliates promote other websites by placing the banners, posters, advertisements on their website/ webpage. The affiliate marketing creates a win-win situation for both the business owner and the affiliate as the owner gets customers for his business and the affiliates get money in return.
Pay Per Click Marketing
Pay per Click (PPC) is a type among various types of digital marketing in which an advertiser pays the promoter on the basis of the number of times their advertisement is clicked. Every time any visitor clicks on the advertisement, the advertiser pays a certain amount of money to the promoter. In the case of pay per click advertisement, the promoter can be a website, organization, search engine, etc.
The pay per click marketing also creates a win-win situation for both the business owner and the promoter as the owner gets traffic for his business and the promoter gets money in return on the basis of the number of clicks.
Mobile Phone Advertising
Mobile phone advertising is a model of digital marketing in which an advertiser tries to reach a potential customer through mobiles, tablets, etc. Here a business owner tries to reach a specifically targeted audience with the help of images, banners, posters, and video. Mobile marketing allows video clips, photos, graphics, audio clips, longer text or a combination of all to be sent and received using mobile devices.
Mobile advertising is also effective as in today’s world the number of mobile devices is increasing day by day. A person on average spends almost 7-8 hours per day using mobile. So, in many cases, mobile marketing has proven to be more effective than desktop marketing.
The above-mentioned types of digital marketing can help a business to grow at a fast pace.
With the help of the right content and SEO, a business can increase its chances of getting discovered by the right customers without even wasting a single penny.
Also, Email Marketing can help you to promote your products and also keep your customers updated about the events or news of your business.
If you like this blog then please share this blog and also do let me know which type of marketing do you think is important for a business to survive in today’s competitive market?