Digital Marketing Career Opportunities in 2020

Digital Marketing Career Opportunities in 2020

In today’s world, people spend most of their time with their mobiles, tablets, desktops, etc. So, digital marketing has become an important part of businesses around the globe.  With the help of digital marketing, a business can capture a large market share as a result of which many corporate giants are shifting from traditional marketing techniques to digital marketing techniques.

Digital Marketing has grown massively over the past few years which leads to the expansion of the digital marketing industry as well as job opportunities in the industry. Initiatives like Digital India has also helped in the expansion of this industry.

Here is a list of job opportunities in the field of digital marketing to choose from in the year 2020, but feel free to jump to any section that interests you:

A) Tik Tok Marketer

B) Search Engine Optimization (SEO) Expert/ Executive

C) Pay Per Click (PPC) Executive/ Manager

D) Social Media Marketing Executive

E) Digital Marketing Manager

F) Search Engine Marketing (SEM) Expert/ Executive

G) Content Marketer/ Writer

H) Adwords Expert/ Executive

I) Analytics Specialist

J) Affiliate Marketer

Tik Tok Marketer

Tik Tok is a video sharing platform where a person can share videos on any topic such as Entertainment, Education, Comedy, Talent, Information, etc.

Today Tik Tok has become a massive social media platform where people can make and share videos and make them viral in few minutes or few hours. As a Tik Tok marketer, you can make a video describing your client’s products or services and try to make it viral.

Following are/ can be the responsibilities of a Tik Tok Marketer:

  • Making short videos describing your client’s products or services
  • Planning the content of videos
  • Frequency of creating videos
  • Analyzing the campaign/ video results and optimizing them for future
Salary Range (Per Annum) India(₹) USA($)
Not AvailableNot Available
Tik Tok Marketing

Search Engine Optimization (SEO) Expert/ Executive

Search Engine Optimisation (SEO) is the way of expanding the quality and amount of site traffic by expanding the visibility of a site or a site page to clients of a Search Engine (to know more about SEO click here).

An SEO Executive/ expert plays a very important and crucial role in building the online presence of your business.

Here is a list of responsibilities of a search engine optimization executive:

  • To get your client’s website ranked higher in the search engine results page.
  • Analyze the website analytics reports to find out which keyword or which piece of content is attracting more traffic
  • Build a list of keywords suitable for your client’s content or business
  • To check various aspects of the website such as loading speed, layout, videos, images, etc that can affect the SEO of your client’s website.
  • To manage On-Page SEO activities such as title, URL, description, quality content, adding alternative text for your website images, etc.
  • To manage and organize Off-Page SEO activities such as creating content for various social media platforms, directory submissions, guest posting, etc.
  • To create informative and unique blogs elaborating your client’s products and services
  • To understand the rapidly changing google algorithms.
Salary Range (Per Annum) India(₹) USA($)
227k-457k35k-57k
Search Engine Optimization (SEO)

Pay Per Click (PPC) Executive/ Manager

Pay per Click (PPC) is a model of digital marketing in which an advertiser pays the promoter on the basis of the number of times their advertisement is clicked. Every time any visitor clicks on the advertisement, the advertiser pays a certain amount of money to the promoter.

A Pay Per Click (PPC) executive helps you to set your advertisements bids or budget to show your results in the Search Engine Results Page.

Following are the responsibilities of a PPC executive/ manager:

  • Manage paid search campaigns for the clients
  • Developing various short term and long term strategies for paid campaigns
  • Analyzing the performance of the campaigns and setting up the bid amount or ad budget accordingly.
  • Analyzing existing campaign reports and optimizing them in order to generate more revenue
  • Keeping a check on new trends in the market and adding new and effective keywords to your campaigns
Salary Range (Per Annum) India(₹) USA($)
370k-400k48k-81k
Pay Per Click (PPC)

Social Media Marketing Executive

Web-based social networking Marketing is a type of advanced showcasing in which the advertiser attempts to advance his/her item on different web-based life stages like YouTube, Facebook (to know more about Facebook marketing click here), Twitter, Instagram (to know more about Instagram,s latest feature click here), Pinterest, and so forth.

The social media marketing helps in promoting a business and it also helps the business to be in touch with the customers. A Social Media Marketing executive is a person who manages and creates the strategies and content for all the social media platforms on behalf of a client.

Following are the responsibilities of a social media marketing executive:

  • To create and manage all the social media accounts across various social media platforms on behalf of a client
  • Creating brand presence and brand awareness by creating various social media posts and running various campaigns on Facebook, LinkedIn, Pinterest, Instagram, etc.
  • To drive engagements such as a like, comment, share, etc.
  • Analyzing the campaign reports and giving recommendations to drive more engagements with the business.
  • To study and analyze the recent trends in the market and run a suitable social media campaign accordingly.
  • To create and manage various social media strategies.
Salary Range (Per Annum) India(₹) USA($)
272k-750k32k-64k
Social Media Marketing (SMM)

Digital Marketing Manager

A digital marketing manager can help a business to capture a large market share as a result of which many corporate giants are shifting from traditional marketing techniques to digital marketing techniques.

A digital marketing manager helps a business to build its online presence and to retain and improve its position in the future. A digital marketing manager keeps a check at all the digital marketing plans department wise and helps in executing those plans.

Following are the responsibilities of a digital marketing manager:

  • Analyzing the dynamically changing trends in the market and building strategies to improve the campaigns department wise.
  • Providing essential resources and funds for carrying out digital marketing activities.
  • Managing and designing the website of your client
  • Looking out for various new opportunities in the market to expand the operations
  • Deciding the budgets and bids for various search campaigns and social media campaigns
  • Devising strategies to retain the current users and bring new potential customers to your client’s website   
Salary Range (Per Annum) India(₹) USA($)
383k-500k46k-98k
Digital Marketing

Search Engine Marketing (SEM) Expert/ Executive

Search Engine Marketing is a form of internet marketing in which a business tries to promote its website/ webpage with the help of paid advertisements i.e. a website owner pays a certain sum of money to the search engines in order to show their website on top of the search engine results pages.

The search engine after the payment of the amount shows the website on top of the SERP’s. A Search Engine Marketing Specialist is responsible for getting his/her client’s website at the top of the search engine results page by setting appropriate bids.

Following are the responsibilities of an SEM Executive/ Expert:

  • Managing Google ads campaigns and setting appropriate bids for auction
  • Creating new Google ads campaigns
  • Optimizing ads and setting keywords suitable for your campaign
  • Ensuring that your advertisement shows in the first place in the search engine results page and retaining that spot in the ever-changing market
Salary Range (Per Annum) India(₹) USA($)
111k-143k20k-42k
Search Engine Marketing (SEM)

Content Marketer/ Writer

Content marketing refers to the creation of valuable, consistent and relevant content that can help the publisher or marketer in attracting a specifically targeted audience. A content marketer should be a good storyteller as content marketing requires attracting the attention of potential customers.

A content marketer is one of the most important people in a digital marketing firm. A content marketer needs to think and create a unique and appealing content to promote the products and services.

Following are the responsibilities of a content marketer:

  • Writing content/ blogs for promoting your products or services
  • Writing content for various paid, organic, search or email marketing campaigns
  • Creating new content or updating existing content to maintain your SERP position
  • Proofreading the content
Salary Range (Per Annum) India(₹) USA($)
220k-543k32k-69k
Content Marketing

Adwords Expert/ Executive

Google Adwords is free software provided by Google in which you can advertise your products your services by providing or investing a certain sum of money to run your ads. Google Adwords helps you to run various paid campaigns for your products and services across Google and its partner’s website.

A Google Adwords executive/ expert who has a vast knowledge of how to run various campaigns or how to set the future budget for your campaigns.

Following are the various responsibilities of a Google Adwords executive/ expert:

  • Set up and manage your Google Adwords account
  • Manage your advertisements budgets, schedules, etc.
  • Create Adwords ads to run across various websites
  • Create or Manage a new or existing Adwords strategy
  • Optimizing Ads for effective utilization of the allocated budget
Salary Range (Per Annum) India(₹) USA($)
180k-300k75k-100k
Google Adwords

Analytics Specialist

Google Analytics is a web investigation service offered by Google that tracks and reports site traffic, as of now as a part of the Google Marketing Platform brand. It is Google’s free web analytics service that enables you to investigate top to bottom insight concerning the guests on your site (to know more about google analytics click here).

A google analytics specialist is a person who processes various facts and figures in order to find out various platforms or sources or topics that have turned out to be most effective for your campaigns.

Following are the responsibilities of an Analytics Specialist:

  • Analyze various facts and figures of your client’s website
  • Identify which channels/ mediums are best for your campaigns
  • Identify which age group or gender is more inclined towards your products or services
  • Identifying on which time of the day are your users most active
  • Analyzing which strategy is suitable for which platform
Salary Range (Per Annum) India(₹) USA($)
97k-531k40k-80k
Google Analytics

Affiliate Marketer

An affiliate program is a program where a website/ webpage/ business owner hires an affiliate to promote his/ her business on the affiliate’s website/ webpage. For promoting a website, product, business program an affiliate gets a certain amount of money in return. An affiliate is a small business body or an organization that is related to a bigger/ larger organization.

The affiliate marketing creates a win-win situation for both the business owner and the affiliate as the owner gets customers for his business and the affiliates get money in return. The affiliate marketers promote other websites by placing the banners, posters, advertisements on their website/ webpage.

Following are the responsibilities of an affiliate marketer:

  • Promote/ Sell your client’s or partner’s products or services
  • Driving targeted traffic to a website
  • Generate leads for a business
  • Drive sales to your clients
  • Focus on conversions
Salary Range (Per Annum) India(₹) USA($)
322k-475k48k-112k
Affiliate Marketing

Note: All salary figures are approximations based upon third party submissions to Digipediaa. These figures are given to the Digipediaa users for the purpose of generalized comparison only. Actual wage may differ and you should consult the employer for actual salary figures.

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