What are Facebook ads?
Facebook ads are acquired on a sale basis, where sponsors are charged dependent on either clicks, impressions or activities. There are a lot of various promotion organizations offered, and in this blog, I will attempt to give you an organized perspective on what chance you have as a sponsor on Facebook.
Types of Facebook Ads Formats:
We’re going to dig deep into Facebook Ads, but feel free to jump to any section that interests you:
Images are a great way to create awareness about your business and the services that you are willing to offer to your customers. Image ads are useful when a business owner wants to create awareness about his/her business or when you want to attract more traffic to your site.
The image ads are very useful as they appear on the screen when someone searches for the products or services that are similar to your products or services. Image ads can also contain some text to attract your customers or describe your products or services.
But you should always remember that too much of the text can spoil your image ad which can also lead to failure of the ad.
Videos are a great way to attract the attention of the audience. Videos help to increase the engagement of the audience with your advertisement. Facebook video ads are useful when you want to connect with your potential customers on an emotional level and helping them stay in touch.
Video ads can act as a medium of giving a brief description of your business to your potential customers. Make sure to make your video ads attractive by including a call-to-action.
Try to make the video as descriptive as possible. You should always keep your video duration in mind while creating a video because long videos tend to lose people’s attention.
Slideshow ads are mostly like video ads. A slideshow is a mixture of motion, sound, and text and it’s more affordable than video ads. Slideshow ads are easy to create and act as a storyteller.
Through a slideshow, you can add your multiple products or services in one advertisement. To make your slideshow advertisement more attractive and effective you can add various slideshow effects.
Try to provide key features of every product in the ad as in a slideshow your every image can only be shown for 3-4 seconds. An effective slideshow can lead to increased conversions.
These type of ads are one of the most attractive ads. Carousel ads can help you to put up to 10 photos or videos in one ad. The carousel ads are useful when you want to make an advertisement based on a specific product or service.
In a carousel ad, you can tell your customers about various products or services. You can insert 10 images/ videos which can also help you to explain various features of an individual product or service. The carousel ads can be most helpful when you want to run a remarketing campaign.
Collection ads are built to give your users a smooth checkout experience. The collection ad consists of a primary image or video with small images of other products below. Once a customer chooses his desired product after clicking on your advertisement, he/she can easily check out to buy that particular product.
The collection advertisement gives a hassle-free experience to your users which can further lead to satisfaction of website visitors and it can also lead to more traffic on your website.
Instant Experience is a full-screen experience that opens after somebody clicks your advertisement on a cell phone. Make an Instant Experience to outwardly feature your image or items.
The instant experience can help a website owner to promote his website and create his brand awareness. Instant creation can help you to maximize site traffic which can further lead to increased conversions.
17 Steps to Create a Facebook Ad
1) Login to your Facebook Account
Go to www.facebook.com. If you have a Facebook account, you can enter your email and password in the fields provided on the top right corner of the page.
If you don’t have a Facebook account you can create one by filling the signup form on the right side of the page. Without an account, you cannot set up your ads.
2) Go to Manage Ads option
On the top bar (Blue bar) of the page, you will find an inverted triangle button. Click on that button to open a drop-down menu. Click on Manage Ads button from the drop-down menu in order to open the Facebook Ads Manager Page.
You can directly open the Facebook Ads Manager Page by entering www.facebook.com/adsmanager in the address bar of your browser.
3) Create a new Ad
After opening the ads manager page you can create a new ad campaign or a new ad by clicking on the Create New button.
4) Choose your objective
After clicking on Create New button a page will open in which you will choose your campaign objective. Following are the list of objectives from which you can select a suitable objective for your campaign:
A) Awareness Tab
i) Brand Awareness
B) Consideration Tab
iii) App Installs
iv) Video Views
v) Lead Generation
C) Conversion Tab
ii) Catalog Sales
iii) Store Traffic
5) Enter Campaign Name
After selecting the suitable objective type, a section will appear at the bottom of the page asking you to enter your domain name. After entering the desired campaign name click on the continue button.
Note- The further steps are based on the Lead Generation objective type of the campaign. You can explore more options by clicking on each objective type on the create campaign page.
6) Choose the page on which want to advertise
After clicking on the continue button a new page will open. Here, in the page section, you will be asked to choose a facebook page where you want to display the advertisement that you are creating.
After selecting the page you should view and accept the Terms of Service of Facebook. Also, you can select the dynamic creative option to make your advertisement more attractive.
7) Select the Audience that you want to target
In the audience section, you can select or create an audience which can be suitable for your ad campaign. The size of the audience determines your campaign budget.
So, be as specific as you can. You can create your audience based on various options such as location, age, gender, detailed targeting, etc.
8) Select the desired placement option
In the placement section, you can select automatic placements option where Facebook will automatically adjust your ad budget in order to maximize page reach. If you want to adjust your bids on your own then you can select the manual placements option.
9) Budget and schedule section
After selecting the desired placement the next step is to estimate the budget of the advertisement campaign. After deciding the budget you need to select whether you want to run your ads based on daily budget or lifetime budget. Click on continue to open the next page.
10) Enter the Identity
In the identity section of your page, you can choose how you want your business to be represented in your advertisement.
In the identity tab, you will be required to enter your Facebook page as well as your Instagram page. Make sure that your Instagram page is connected to your Facebook page.
11) Ad Format
Here you can choose your desired ad format from various options. You can choose the ad format that best suits your advertisement.
12) Insert Media
In the media section of your advertisement creation page, you can select a video or an image that you want to display in your advertisement. For inserting media you can upload the image/video from your library or you can select free stock images from facebook.
13) Enter the text that you want to show in your ad
In the text section of your page, you can enter the text, description, headline, call to action button that you want to display in your ad. You can also see a preview of the ad on the right side of the text section.
14) Form Creation
In the Instant Form section of your page, you can create a form linked to your advertisement (If required).
15) Tracking ID
Choose the desired Facebook Pixel tracking ID.
16) Review your Ad
Before publishing your ad you can review your ad to see if everything is correct or not.
17) Publish your Ad
After reviewing your ad you can click on the confirm button to publish your ad.